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1

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Dost, Florian, Phieler, Ulrike, Haenlein, Michael, Libai, Barak

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 390 KB

english, 2018

2

Social Effects on Customer Retention

Nitzan, Irit, Libai, Barak

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 715 KB

english, 2011

3

The Network Value of Products

Oestreicher-Singer, Gal, Libai, Barak, Sivan, Liron, Carmi, Eyal, Yassin, Ohad

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 155 KB

english, 2013

4

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 769 KB

english, 2017

5

Cross-Cultural Adaptation, Reliability, and Validity of the Chinese Version of the Tampa Scale for Kinesiophobia-11 Among Patients Who Have Undergone Total Knee Arthroplasty

Cai, Libai, Liu, Yanjin, Woby, Steve R., Genoosha, Namassevayam, Cui, Miaoran, Guo, Lina

Journal:

The Journal of Arthroplasty

Year:

2019

Language:

english

File:

PDF, 278 KB

english, 2019

6

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Libai, Barak, Muller, Eitan, Peres, Renana

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 196 KB

english, 2009

7

The Diffusion of Services

Barak Libai, Eitan Muller and Renana Peres

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.64 MB

english, 2009

8

Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness

HOGAN, JOHN E., LEMON, KATHERINE N., LIBAI, BARAK

Journal:

Journal of Advertising Research

Year:

2004

Language:

english

File:

PDF, 191 KB

english, 2004

9

Targeting Revenue Leaders for a New Product

Haenlein, Michael, Libai, Barak

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 212 KB

english, 2013

10

Seeding, Referral, and Recommendation

Haenlein, Michael, Libai, Barak

Journal:

California Management Review

Year:

2017

Language:

english

File:

PDF, 751 KB

english, 2017

11

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Barak Libai, Eitan Muller and Renana Peres

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.79 MB

english, 2009

12

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

Goldenberg, Jacob, Libai, Barak, Muller, Eitan

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 182 KB

english, 2002

13

The NPV of bad news

Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 507 KB

english, 2007

14

Medias sociaux et entreprise, une route pleine de defis Commentaires invites

Deighton, J., Fader, P., Haenlein, M., Kaplan, A. M., Libai, B., Muller, E.

Journal:

Recherche et Applications en Marketing

Year:

2011

Language:

french

File:

PDF, 138 KB

french, 2011

15

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Tal Garber, Jacob Goldenberg, Barak Libai and Eitan Muller

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.17 MB

english, 2004

16

Customer Referral Management: Optimal Reward Programs

Biyalogorsky, Eyal, Gerstner, Eitan, Libai, Barak

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 278 KB

english, 2001

17

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

Jacob Goldenberg, Barak Libai and Eitan Muller

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 3.11 MB

english, 2002

18

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi, Peeter Verlegh

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 149 KB

english, 2005

19

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Jacob Goldenberg, Barak Libai, Eitan Muller

Journal:

Marketing Letters

Year:

2001

Language:

english

File:

PDF, 143 KB

english, 2001

20

Specific Heat Capacity, Thermal Behavior, and Thermal Hazard of 2,4-Dinitroanisole

Xiaoling Xing, Fengqi Zhao, Shunnian Ma, Kangzhen Xu, Libai Xiao, Hongxu Gao, Ting An, Rongzu Hu

Journal:

Propellants, Explosives, Pyrotechnics

Year:

2012

Language:

english

File:

PDF, 256 KB

english, 2012

21

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Libai, B., Bolton, R., Bugel, M. S., de Ruyter, K., Gotz, O., Risselada, H., Stephen, A. T.

Journal:

Journal of Service Research

Year:

2010

Language:

english

File:

PDF, 252 KB

english, 2010

22

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

Libai, Barak, Muller, Eitan, Peres, Renana

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 561 KB

english, 2013

23

Customer Referral Management: Optimal Reward Programs

Eyal Biyalogorsky, Eitan Gerstner and Barak Libai

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 416 KB

english, 2001

24

Database Submission—The Evolving Social Network of Marketing Scholars

Goldenberg, Jacob, Libai, Barak, Muller, Eitan, Stremersch, Stefan

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 143 KB

english, 2010

25

The Diffusion of Services

Libai, Barak, Muller, Eitan, Peres, Renana

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 339 KB

english, 2009

26

Invited Commentary —Why Does Poor Service Prevail?

Gerstner, Eitan, Libai, Barak

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

27

Study on Curing Reaction Thermokinetics of Azide Binder/Bispropargyl Succinate by Microcalorimetry

Li, Na, Zhao, Fengqi, Luo, Yang, Mo, Hongchang, Gao, Hongxu, Xiao, Libai, Yao, Ergang, Hu, Rongzu

Journal:

Propellants, Explosives, Pyrotechnics

Year:

2015

Language:

english

File:

PDF, 400 KB

english, 2015

28

25th Anniversary Issue || Why Does Poor Service Prevail?

Eitan Gerstner and Barak Libai

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 646 KB

english, 2006

29

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Jacob Goldenberg, Barak Libai and Eitan Muller

Journal:

Marketing Letters

Year:

2001

Language:

english

File:

PDF, 1.08 MB

english, 2001

30

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Garber, Tal, Goldenberg, Jacob, Libai, Barak, Muller, Eitan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 197 KB

english, 2004

31

Correlating Nanoscopic Energy Transfer and Far-Field Emission to Unravel Lasing Dynamics in Plasmonic Nanocavity Arrays

Deeb, Claire, Guo, Zhi, Yang, Ankun, Huang, Libai, Odom, Teri W.

Journal:

Year:

2018

Language:

english

File:

PDF, 1023 KB

english, 2018

32

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Libai, Barak, Muller, Eitan, Peres, Renana

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 181 KB

english, 2009

33

Long-range exciton transport and slow annihilation in two-dimensional hybrid perovskites

Deng, Shibin, Shi, Enzheng, Yuan, Long, Jin, Linrui, Dou, Letian, Huang, Libai

Journal:

Nature Communications

Year:

2020

Language:

english

File:

PDF, 1.74 MB

english, 2020

34

The nonlinear membrane shell with application to noncircular cylinders

Journal:

International Journal of Solids and Structures

Year:

1972

Language:

english

File:

PDF, 1.36 MB

english, 1972

35

Authors' Reply

A. Rosen, A. Libai

Journal:

Journal of Sound and Vibration

Year:

1978

Language:

english

File:

PDF, 51 KB

english, 1978

36

Fully inverse dynamics of very flexible beam using a finite element approach and lagrange formulation

D. Rubinstein, N. Galili, A. Libai

Journal:

Computers & Structures

Year:

1994

Language:

english

File:

PDF, 1.05 MB

english, 1994

37

Preparation of KF/CaO nanocatalyst and its application in biodiesel production from Chinese tallow seed oil

Libai Wen, Yun Wang, Donglian Lu, Shengyang Hu, Heyou Han

Journal:

Year:

2010

Language:

english

File:

PDF, 391 KB

english, 2010

38

Transverse vibrations of compressed annular plates

A. Rosen, A. Libai

Journal:

Journal of Sound and Vibration

Year:

1975

Language:

english

File:

PDF, 217 KB

english, 1975

39

Stability and behavior of an annular plate under uniform compression

A. Rosen, A. Libai

Journal:

Experimental Mechanics

Year:

1976

Language:

english

File:

PDF, 934 KB

english, 1976

40

Inevitably reborn: The reawakening of extinct innovations

Jacob Goldenberg, Barak Libai, Yoram Louzoun, David Mazursky, Sorin Solomon

Journal:

Technological Forecasting and Social Change

Year:

2004

Language:

english

File:

PDF, 751 KB

english, 2004

41

The role of seeding in multi-market entry

Barak Libai, Eitan Muller, Renana Peres

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 568 KB

english, 2005

42

The chilling effects of network externalities

Jacob Goldenberg, Barak Libai, Eitan Muller

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 775 KB

english, 2010

43

Charge-Transfer Complexation and Excited-State Interactions in Porphyrin-Silver Nanoparticle Hybrid Structures

Murphy, Sean, Huang, Libai, Kamat, Prashant V.

Journal:

The Journal of Physical Chemistry C

Year:

2011

Language:

english

File:

PDF, 2.31 MB

english, 2011

44

Quantitative Analysis of Localized Surface Plasmons Based on Molecular Probing

Deeb, Claire, Bachelot, Renaud, Plain, Jérôme, Baudrion, Anne-Laure, Jradi, Safi, Bouhelier, Alexandre, Soppera, Olivier, Jain, Prashant K., Huang, Libai, Ecoffet, Carole, Balan, Lavinia, Royer, Pas

Journal:

Year:

2010

Language:

english

File:

PDF, 4.84 MB

english, 2010

45

Toward an Individual Customer Profitability Model: A Segment-Based Approach

Libai, B., Narayandas, D., Humby, C.

Journal:

Journal of Service Research

Year:

2002

Language:

english

File:

PDF, 133 KB

english, 2002

46

Buckling of a Circular Cylindrical Shell in Axial Compression and SS4 Boundary Conditions

DURBAN, D., LIBAI, A.

Journal:

Year:

1972

Language:

english

File:

PDF, 262 KB

english, 1972

47

Intrinsic equations for the nonlinear dynamics of space beams

Journal:

Year:

1996

Language:

english

File:

PDF, 959 KB

english, 1996

48

Durability under repeated buckling of stiffened shear panels

WELLER, T., LIBAI, A., SINGER, J., KOLLET, M.

Journal:

Journal of Aircraft

Year:

1987

Language:

english

File:

PDF, 257 KB

english, 1987

49

Exciton dynamics and annihilation in WS 2 2D semiconductors

Yuan, Long, Huang, Libai

Journal:

Year:

2015

Language:

english

File:

PDF, 1.68 MB

english, 2015

50

The Nonlinear Theory of Elastic Shells || Cylindrical Motion of Infinite Cylindrical Shells (Beamshells)

Year:

1988

Language:

english

File:

PDF, 8.67 MB

english, 1988

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